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Reputation Management Blog


3 Steps You Can Take To Manage Your Online Reputation

If you're a business owner, you must know that sooner or later, someone is going to say something negative about your brand. It could be an unhappy customer who just wants to express their displeasure at using your product or service, or maybe a competitor-sponsored attack. But it won't matter so much where the negative opinion of feedback comes from; your business reputation is at stake if many clients get to see it.


For effective Internet Defamation reputation management, you may want to enlist the services of an ORM company. Keep in mind that the cost of managing your reputation is much lower than trying to rebuild it once it's been tarnished. If you decide to do it yourself, for now at least, here are 3 important steps to take:


Keep social media profiles active


Facebook alone now has close to 1.5b active uses. Other social media channels such as Twitter and Instagram are also huge, making it imperative to establish a strong presence on all the top social networks. The first thing you must do is to keep your social media channels active by regularly posting informative content. You also want to collect some positive reviews on Facebook. Many users are unlikely to post a review on their own accord, but will be happy to do so when asked.


Monitor what's being said about your brand


There are a few ways you can monitor what people are saying about your brand. One way is to set up Google Alerts for your company/brand name. With this, you'll get email notifications whenever your brand is mentioned in a web page indexed by Google. Another important way is to use social media monitoring tools to monitor mentions of your brand on social media. Whenever you catch a negative comment, you will be able to respond to it in time before the negativity spreads. Contact Aaron Minc for more info!


Responding to reviews and comments


With regards to responding to negative reviews or comment, you need to approach things the right way. First off, you must never respond angrily. Don't tell of a reviewer or accuse them of being fake. No matter how bad the review is, it's just one user's opinion, and the wrong response can make things work. So try to reach out to the customer and offer to assist them with the issue they're having. By actively trying to resolve the problem, you'll show prospective customers that you do care about them.